Mack Cover
Mack Cover
Mack GraphicTreatments
Mack GraphicTreatments
MackPackaging
MackPackaging
MackConcepts2
MackConcepts2
MackConcepts1
MackConcepts1
MackConcepts3
MackConcepts3

MACK TRUCKS

CHALLENGE

Mack Trucks needed to use their strong

brand name recognition to expand their merchandising business past die-cast trucks.

 

SOLUTION

A  Merchandise Style Guide was created highlighting a packaging line and product concepts for possible licensees. All concepts were created with brand image in mind.