Mack Cover
Mack Cover
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Mack GraphicTreatments
Mack GraphicTreatments
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MackPackaging
MackPackaging
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MackConcepts2
MackConcepts2
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MackConcepts1
MackConcepts1
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MackConcepts3
MackConcepts3
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MACK TRUCKS

CHALLENGE

Mack Trucks needed to use their strong

brand name recognition to expand their merchandising business past die-cast trucks.

 

SOLUTION

A  Merchandise Style Guide was created highlighting a packaging line and product concepts for possible licensees. All concepts were created with brand image in mind.