Mack Cover
Mack GraphicTreatments
MackPackaging
MackConcepts2
MackConcepts1
MackConcepts3
MACK TRUCKS
CHALLENGE
Mack Trucks needed to use their strong
brand name recognition to expand their merchandising business past die-cast trucks.
SOLUTION
A Merchandise Style Guide was created highlighting a packaging line and product concepts for possible licensees. All concepts were created with brand image in mind.