Your brand. It's who you are, how you do business, why you give the service you do, what others say about you when you're not in the room, and what the perception of your company is. It's the reason why clients come to you or refer you. It is not some abstract concept but a tangible item that can be put into words and images.
Do you have a brand? No? So what are you waiting for? Create one! There is a trove of information about your company hidden inside you, your employees and your clients. And unlocking that information will set you on a clearer messaging path that will lead to more business.
If you need a gentle push, give a holler. We can help. But no matter who guides you, the important part is to get going and let the world know who you are.