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    TVG Cover
    TVG Cover
    TVC PrimaryConcepts
    TVC PrimaryConcepts
    TVG Pkg
    TVG Pkg
    TVG CrosswordProductpsd
    TVG CrosswordProductpsd
    TVG NostalgiaConcepts
    TVG NostalgiaConcepts
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    TV GUIDE STYLE GUIDE

    CHALLENGE

    TV Guide wanted to enter the merchandising arena by using their 100% Brand Name recognition to draw consumers.

     

    SOLUTION

    A  user-friendly, casual Style Guide was created tracing TV Guide's long history.

    Art was created using each decade as a launching point for style. Of course product concepts were included for potential licensees.

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