TVG Cover
TVG Cover
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TVC PrimaryConcepts
TVC PrimaryConcepts
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TVG Pkg
TVG Pkg
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TVG CrosswordProductpsd
TVG CrosswordProductpsd
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TVG NostalgiaConcepts
TVG NostalgiaConcepts
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TV GUIDE STYLE GUIDE

CHALLENGE

TV Guide wanted to enter the merchandising arena by using their 100% Brand Name recognition to draw consumers.

 

SOLUTION

A  user-friendly, casual Style Guide was created tracing TV Guide's long history.

Art was created using each decade as a launching point for style. Of course product concepts were included for potential licensees.