TVG Cover
TVG Cover
TVC PrimaryConcepts
TVC PrimaryConcepts
TVG Pkg
TVG Pkg
TVG CrosswordProductpsd
TVG CrosswordProductpsd
TVG NostalgiaConcepts
TVG NostalgiaConcepts

TV GUIDE STYLE GUIDE

CHALLENGE

TV Guide wanted to enter the merchandising arena by using their 100% Brand Name recognition to draw consumers.

 

SOLUTION

A  user-friendly, casual Style Guide was created tracing TV Guide's long history.

Art was created using each decade as a launching point for style. Of course product concepts were included for potential licensees.