USPS Mini Guides2
USPS Mini Guides2

USPS BRAND GUIDE

CHALLENGE

The United States Postal Service wanted to create a brand combining the need for relevance in the current marketplace with their nearly 100% name recognition.

 

SOLUTION

A  Brand Guide was created highlighting

their history in a timeline on every page while presenting logo usage, licensed art, product concepts and packaging.

    Six spin-off guides were created using elements from the Core Guide as the starting point. These guides became brands within the main brand.